StratBiz News Quarterly
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This quarter’s top featured articles:
Thursday, 2 July 2009 6:17 PM
One of the greatest aspects of social media is it's transparency. It opens up dialogue between businesses and their customers. Not a one-way dialogue, but a very open engagement which sends messages that your businesses is approachable, has a personality and is open to their comments, concerns and needs. All this helps to build trust, confidence and loyalty.
Today the most common approach to seeking information is through Google. Tomorrow it could be that your potential customers will ask a question to their thousands of followers on Twitter or it' successor instead.
Filed Under: Articles
Thursday, 2 July 2009 6:17 PM
'Word of Mouth' is a very powerful sales and marketing tool for an organization with its ability to either promote or negate significant facets of the marketing campaigns that you are running. Research has shown that every time a potential Customer hears a negative comment about a product or service from a trusted friend or colleague it takes 5 new advertisements to overcome the impact of the negative comment, pushing up the cost of new Customer acquisition significantly.
Unchecked negative 'Word of Mouth' will grow your Customer Experience Iceberg increasing the chances of your business ending up with a fate like the titanic!
Filed Under: Articles
Thursday, 2 July 2009 6:16 PM
There are many ways that companies can follow suit in line with the concept of 'stimulus'. Creating their own business stimuli should turn out the same results that many global governments are hoping for. The US,UK and Australian governments have successfully introduced stimulus packages with significant results over the past 6 months. So, if it is working to stimulate consumer spending then it should work for your business. After all, consumers classify as your customers.
How many companies are shifting their focus and talking to their customers? How can they change their businesses to respond to customer's changing needs and look for new ways to innovate in customer interactions? What is the stimulus customers are looking for? It sounds pretty simple doesn't it?
Filed Under: Articles
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