Service Offer Expansion

Client

Our client provides cheap broadband (ADSL) plans with STATIC IP and NO SHAPING on all unlimited ADSL broadband plans across Australia.

Challenge

As a relatively new telecommunications provider in the Australian market, our Client was looking to expand their services within the Australasian markets. The business challenge was to develop a brand, logo and market strategy for the new suite of products and services aimed at both the commercial and business segments with cost efficient go-to-market initiatives.

Solution

Developed digital initiatives including an on-line shop to showcase and sell the new line of products and services aiming at the youth market. Introduced business sampling programs aimed at metro, regional and remote geographies and conducted retail trials.

Result

The product is anticipated to go into full launch phase within the next 6 months.